INTRODUCTION The world around us rapidly changing and so does consumer behavior and fashion trends. All the factors like technology, politics, lifestyle, etc. put a huge impact on fashion trends. And to cope up with these fast-changing fashion trends market researchers have shifted from traditional, static, demographic-based criteria towards dynamic, modern, mood, lifestyle, and psychographic influences. https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.indoindians.com%2F9-fashion-trends-for-2020%2F&psig=AOvVaw0GTCxi_kZ6dQZhKJu12R__&ust=1608572010581000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCPjW1OyL3e0CFQAAAAAdAAAAABAD With these improvisations, the fashion industry has emerged as one of the biggest industries in the world with the whole new idea of fast fashion and quick-changing trends. But if we look at its counterpart it has got lots of drawbacks. The Exploitation of Workers Overseas: Environmentally Disastrous: Fast Fashion Can Possibly Cost You More Th...
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